Offer bets that are relevant to your customers’ habits and prompt them into betting action. With to.BET Betting, your company can provide a seamless experience in communicating tailored promotional offers to the right audience, using intelligent customer data segmentation and the most effective communication channels available.
Informed customers expect a tailored service from their betting company to make sure there are always investing their money and time wisely.
With growing competition, betting companies need to always be on the forefront of technological advances to drive engagement and loyalty.
Reaching audiences is becoming even more challenging due to the multiple communication channels that customers are keen on using increasing costs,
International privacy laws on customer information and communications, raise expenditure on data management and security for the entire industry.
Players are increasingly moving on online platforms, making it a real challenge for traditional brick-and-mortar stores to stay competitive.
When games are live, bets are on! It is critical for any betting company to offer more options than ever to the always-connected player.
Examples of marketing automation solutions for the betting industry
to.BET Betting will help your company create progressive customer profiles, through communications that engage and explore their betting habits and preferences. This key information will be intelligently analysed to build personalised marketing messages that invite players to bet more frequently with propositions that match their personal style.
There is no such thing as a promotional message for all. With Routee you can generate marketing messages that are directly relevant to the preferences and interests of your subscribed customers by following closely on their betting behaviour and responsiveness to the various betting propositions you offer. Our intelligent platform fine-tunes every single campaign for maximum engagement.
Adhering to the latest privacy policies in the world, to.BET Betting provides a communication service that protects the identities and personal data that customers share with your company, inspiring trust and establishing brand awareness in your operational markets.
Communicate with your customers through Chatbots, available 24/7 to guide players to the right bet and answer queries relevant to the offered services, accurately and instantly. Provide any form of betting assistance through the environment of a familiar messaging user interface.
Once customers subscribe to your service, getting in touch is a matter of a click. Our click-to-call service enables your customers to contact you via the click of a button at no charge for them, closing the gap in business-to-customer communications once and for all.
Now your customers can place their bets through SMS. With 2-factor authentication technology in place, all your customers can remain constantly in touch with the games and bet on games with a single text message. This ease of use and instant betting method is the real winner!
to.BET Betting will help your company create progressive customer profiles, through communications that engage and explore their betting habits and preferences. This key information will be intelligently analysed to build personalised marketing messages that invite players to bet more frequently with propositions that match their personal style.
Wifi functionality offered in physical premises can help companies source information from their customers that can combine in ensuing online communications. Answering a simple question every time players connect to your WiFi network, will help you find out more about their habits and betting preferences in order to make the right offer the next time they are around, online or offline.
Knowing your customers’ betting habits through our intelligent marketing platform can help your company make personalized offers and propose betting strategies that are relevant to individual playing routines, increasing engagement and loyalty to your valued brand
Once all bets you offer become tailored-made for your individual customers, an intelligent automation platform can take your sales plan even further by proposing offers that are relevant and directly connected to the players’ own interests, making it easier to upsell and cross-sell effectively
When customers get what they want, when they want it, they are satisfied customers who tend to stay loyal to their favourite companies, generating more business over time. Offering new betting opportunities in a familiar environment is a great way to increase customer retention with to.BET Betting
Communicating multiple messages through the day and during major betting events is the ideal way to drive customer engagement but it comes at a high cost. With an intelligent communication platform that always routes your messages through the most engaging and less expensive channel, your business gains on big savings and always-connected customers
Neat and straightforward API that can be implemented in parts and modules or facilitate an A-Z turn-key WayMore API solution.
WayMore is an intelligent omnichannel communications platform powered by Routee that enables a business to gather insightful customer data for developing business growth tactics, to deliver personalized marketing messages. WayMore carries a powerful functionality such as:
Communicate your message and company mission all over the world using the advanced SMS services Routee provides. Craft interactive and engaging campaigns easily and efficiently through an advanced marketing platform.
Email messages inform your clients discreetly and efficiently about things you want them to know. Discover which Email service suits you, customize it and make it happen with Routee.
Break through to a global audience with Viber business messaging.Viber makes it easy for people to search and find the brands that they want to interact with.
Using Push Notification to engage with your customers is a powerful marketing tool to boost your ROI. Easily and instantly view comprehensive reports that provide insight on the effectiveness of your campaigns.
Messaging Apps to engage with your customers is a powerful marketing tool to boost your customer loyalty. Easily and instantly connect with your customers on their preferred messaging app.
Speak your message, loud & clear with Voice services, designed to complement your communication and support transactions across your business. Captivate their interest with voice messages in 16 languages.
If you would like to find out more about to.BET, please fill in the form below and we will contact you for a detailed and personalised demo.